An investor pitch deck is among the most necessary paperwork you’ll create as a founder.
A pitch deck, and the corresponding investor presentation, may help you safe funding to scale your corporation and construct a profitable, sustainable firm. On this article you’ll study the important thing info you want to embrace, and on the finish, you may obtain an investor pitch deck template to make sure you present potential buyers with all the data they should decide.
It’s necessary to notice, nonetheless, that each investor can have completely different standards they search for in a startup, so do your analysis and customise your presentation each time you give it.
What to Embody in an Investor Pitch Deck
Nearly all of your pitch deck ought to cowl these pillars:
Firm and Group Overview
Have you ever and your co-founders (if relevant) began an organization earlier than, or are you able to in any other case show that you understand what you’re moving into? And what about the remainder of your management and different staff? It’s necessary to indicate that your staff has the expertise — and the range of expertise — wanted to actually disrupt a market. Embody related enterprise successes and academic backgrounds as essential.
It is advisable present buyers that there are sufficient prospects keen to pay sufficient cash in your product to justify your goal valuation. Do that by counting on top-down analysis from market analyst corporations and in addition by taking a bottoms-up strategy: multiplying the anticipated variety of potential prospects by the common deal measurement to calculate your whole addressable market.
Product and Mental Property
Your product is the important thing to tapping into the market alternative you’ve recognized. Clearly clarify to buyers the way it works and the way it’s completely different from different merchandise available on the market, and showcase any mental property behind it that buyers could discover notably useful.
GTM and Traction
Clarify the way you market and promote your product. Use gross sales information and buyer tales to indicate that your go-to-market technique is working. Spotlight any distinguished prospects and key use instances to exhibit confidence in your organization.
Don’t depart your investor presentation wishing you’d mentioned one thing extra. If there’s anything about you and your organization that stands out, reminiscent of compelling statistics or fascinating tales, embrace them in your deck. Typically it’s these items which have the largest influence on buyers.
Obtain our Investor Pitch Deck Template
The above pillars are the meat of your investor presentation. However like each good story, a pitch deck wants a starting, a center and an finish.
The start of your pitch deck ought to embrace some kind of icebreaker, plus details about your organization’s imaginative and prescient and the issue you’re making an attempt to unravel. And on the finish, you want to exhibit monetary validation and clearly lay out what it’s you’re asking for from the investor.
To learn the way to correctly put all these items collectively inside a full presentation, click on right here and obtain our free investor pitch deck template for startups.