This yr, U.S. vacation retail gross sales are projected to develop by 2.7% to $1.093 trillion.
That is trillion with a “t.”
Clearly, the floodgates are about to open on a large quantity of retail exercise.
Regardless of bullish projections, nevertheless, the 2021 vacation season is certain to be difficult by lingering considerations over COVID-19, labor shortages, provide chain disruptions, spiking inflation, and different potential—let’s name them—gamechangers. It is exhausting to recollect a vacation purchasing season with so many urgent questions and so many perplexing uncertainties.
This yr, particularly, vacation success will go to the ready. CPG manufacturers and professionals that take a deliberate, strategic method to the 2021 vacation season will discover methods to win extra gross sales, outmaneuver rivals, and develop their enterprise.
“The 2021 Vacation Report for CPG Professionals,” a free useful resource from Discipline Agent, is chock-full of survey insights, CPG finest practices, and helpful instruments to assist manufacturers put together for the quickly-approaching vacation purchasing season—and the challenges it throws at them.
Inside you will uncover:
- A number of pages of insights to assist manufacturers get acquainted with this yr’s vacation shopper, primarily based on a survey of 1,250 vacation households
- Professional recommendation on vacation retail from a panel of skilled CPG veterans
- Data on helpful instruments to assist manufacturers develop their vacation enterprise
With 36 pages of insights, finest practices, and instruments, our 2021 vacation report is the perfect companion for CPG professionals seeking to make their mark this vacation season.
Declare your free copy beneath.