This might be the one factor it is advisable to elevate your freelance profession
Podcasts gained insane reputation lately. For a very good cause. It’s free, it’s entertaining, and full of super worth.
In 2019 I wished to search out new methods to advertise my freelance and copywriting providers and get extra publicity. I already had respectable and common shopper work however I wished to place my identify on the market and construct extra credibility.
I made a decision to pitch myself to all of the podcasts in my area of interest and provides it a go.
To my shock, I ended up touchdown fairly just a few in solely a few weeks.
Though I felt like a nervous wreck earlier than my first interview, talking on podcasts turned out to be the most effective selections I’ve ever made in my freelance profession.
Right here’s why I feel it is best to do it too.
In line with the analysis of Statista.com in 2018, the variety of podcast listeners within the US reached 75 million, and it’s predicted that the variety of month-to-month listeners will hit 164 million within the yr 2024. That’s big!
And it’s not solely the variety of individuals you can attain however with the precise target market in thoughts, it’s an opportunity to talk to already engaged listeners and a model new viewers.
The individuals listening to the present have an interest within the subjects you carry and care about what you need to say. Moreover, in the event that they just like the episode they share it with their very own viewers/relations/ associates as effectively.
Though podcasts are tremendous fashionable, not each entrepreneur speaks on one.
In most individuals’s thoughts, podcasts have the picture that they solely showcase professionals who’re an skilled within the matter they’re speaking about. When you’re on the present, you’re offering an skilled opinion. There was one thing in you that made the host need to have you of all individuals on their present.
This sort of reaffirmation might help you to shortly construct belief and credibility with the viewers, presumably acquire new enterprise, and provides you one thing to “brag” about in your web site.
And never solely it’s superior to showcase, however you may also use this as a manner of constructing a reference to chilly leads.
You possibly can embody your podcast look in your chilly emails and say one thing like “Hey in case you’re concerned with listening to me discuss <instert something right here> try these podcasts.”
This immediately helps to “humanize” your self for brand new leads/ shoppers or your viewers.
And that leads us to my subsequent level.
There’s one thing tremendous highly effective about being in individuals’s earbuds. They’ll hearken to your story, find out how you ended up the place you’re and what it took to construct what you could have. They hear the fervour in your voice they usually can study why you care a lot about what you do.
A podcast can provide you an opportunity to actually bond with the viewers by sharing your individual story in an off-the-cuff dialog. And it’s one thing that’s very exhausting to do on different platforms like Instagram or Twitter.
Sharing my story of overcoming dependancy, diving into freelancing with no earnings to fall again on, and constructing a real “freedom” enterprise whereas touring the world helped me connect with many like-minded individuals who listened to the present and reached out to me to share their very own tales. A few of these connections was nice friendships or informal enterprise relationships.
The size of a median podcast ( which is round 40 minutes) provides you adequate time to be weak, share your private story, and present who the individual behind the enterprise actually is.
It’s a possibility you not often get to actually join with anybody listening.
Podcasting continues to show itself as evergreen advertising and marketing content material to your private model or enterprise. As soon as your episode is on the market, it stays within the cloud perpetually.
A price-packed podcast episode isn’t sure by time. It by no means goes old-fashioned. Somebody can hearken to an episode at any time and nonetheless get worth from it.
I nonetheless get messages from individuals about podcasts I made years in the past!
Whenever you’re a visitor on a podcast, you produce evergreen content material that may regularly be repurposed, repackaged, and republished.
This makes showing on podcasts a useful passive advertising and marketing software for what you are promoting.
Podcasts are additionally a superb approach to promote your providers and construct a following for what you are promoting. On the finish of a podcast episode, the host will ask you to inform the viewers how they might contact you. By providing a small however useful present to anybody who indicators up to your listing is a strong manner of constructing your individual viewers and gaining new subscribers.
Being featured on podcasts actually helped me to get new and engaged subscribers to my e mail listing. If it wasn’t for guesting on these exhibits, constructing an viewers would have taken for much longer on another platform.
And at last, talking to somebody who’s in the identical or comparable area of interest (the host) is also the beginning of a brand new partnership and even friendship.
Talking on somebody’s present is just not like a visitor publish, it’s far more private. You chat for an hour or so and actually have an opportunity to nerd out over your shared curiosity and study extra about one another.
You should utilize this as a possibility to create a sporadic casual partnership with the host that would provide help to to probably be referred to new initiatives, alternatives to collaborate collectively on future ventures, and presumably get invited to different podcasts in the identical area of interest.
Simply because I used to be in a position to join and keep up a correspondence with the hosts of the podcasts I appeared on, I may land a handful of freelance initiatives, visitor on different podcasts and I even acquired to talk at two on-line digital conferences with 1000’s of attendees.
It’s an superior alternative to construct partnerships and enterprise relationships.
Tales and conversations can dwell on perpetually. Proving the ROI of being a visitor on a podcast is a no brainer. It provides you a chance to create evergreen content material that serves you as a passive advertising and marketing software perpetually. It’s additionally an superior approach to place your self as an skilled in your area of interest and construct new enterprise relationships.
And this could be the one factor it is advisable to take your freelance profession to the following stage.